Opportunity
In a noisy and crowded market, a new smartphone app needed a memorable name, brand positioning and visual identity to meet its big ambitions.
Sparks has been heavily involved from the outset, providing brand strategy and consultancy, beginning with the client’s initial product concepts through to launch in January 2015.
Working with a client team based in three cities across Europe, we’ve led the naming, positioning and logo design work for Mesh, while also shaping the user experience of the app and providing web design, print design and copywriting.
