Most of us are bombarded with noise. And most of us probably do some bombarding.
You want to influence a customer to buy, a colleague to act, or a supporter to donate.
And so, it seems, does the rest of the world.
What is branding?
At Sparks, we’re looking for somebody. Now that might sound vague, a little hazy. So here’s the opportunity.Continue reading
“Ads, instructions, industrial design—they all work better when they try to say one thing at a time.”
The growth of peer–to–peer websites is changing the way people engage with businesses and institutions. For charities, this is both a challenge and an opportunity.Continue reading
Are you a recent design graduate with a strong interest in web or editorial design? We’re offering paid placements.Continue reading
We’ve all heard the cliché about first impressions coming with no second chances.Continue reading
At Sparks, we’ve developed a workshop to help people write well at work. Here’s why – perceptions, impact, and productivity.Continue reading
Google’s new logo has been causing a stir among design and branding writers. Instead of analysing the aesthetics, we ask, what does Google’s new look mean for the future of flexible brand identity?Continue reading
To stand out, more and more brands are clamouring to uncover and shout about their brand purpose – the reason they exist beyond making money.
When someone lands on your website, you have about 10 seconds to engage them. What do you want them to see? And how will you get them to stay?Continue reading
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