On craftsmanship

It’s easy for us all, through familiarity and routine, to take for granted the infrastructure behind many common technologies.

Design | 20 second read | Michael Gough

On craftsmanship
On craftsmanship

Take ink, for example. We recently came across this film made for the Printing Ink Company. It provides a refreshing reminder of the craft and endeavour that make the everyday commodities possible.

In the film, a Canadian ink maker explains in detail how colour and ink is created from the raw ingredients of powder and varnish. It provides a snapshot of the level of artisan care required to provide such a basic material.