The start of something new
They knew they were much more than just an online gift list. But what did their audience really think? And what will new customers most value? We commissioned a survey that would give us a sense of how Wedding Presents Direct was being perceived. Both by existing customers and with complete strangers.
The survey showed that their visual identity and name were no longer communicating well to their audience. We needed to reestablish a clear brand foundation, and create a visual identity that would strengthen the essence of who they are.