The start of something new
With traditional marriages at an all–time low in the UK Wedding Presents Direct recognised that their market was shrinking and their audience was changing. And with average UK wedding costing an average of £32,000 they knew they could be much more focused on the value of their offer.
But what did their existing audience really value about them? And what would new customers value most? It made sense to ask them. So we commissioned a survey that would provide a sense of how Wedding Presents Direct was being perceived by existing customers and complete strangers.
The survey showed that their visual brand and name were no longer connecting well to their audience. They needed to refocus their brand foundation and create a brand that would establish a new emphasis in what they offer. A new essence built on what they do best which would reconnect them to their audience.