Much more as standard

A bold new look for a national healthcare supplies brand.

Countrywide Healthcare - Much more as standard
Countrywide Healthcare - Much more as standard


Working with the ventures team at Octopus, we created a new brand identity for one of their portfolio companies, Countrywide Healthcare.

In a sector saturated with companies offering a similar service, Countrywide needed a distinctive brand to set them apart.We got to know the team in a series of meetings and workshops and began to understand their business challenges. The new brand needed to position Countrywide as a dependable, driven service provider with care at its heart.

Our brand foundations and bold visual identity stand out in the healthcare supplies sector. The stage is set for Countrywide to become known as market leaders by care providers across the UK.


“We are loving the new brand and cannot thank you enough for getting us where we are now. We use the brand identity on a daily basis – we are very proud of it. Our sales are up 16% on last year.”

Alastair Kitching, Managing Director

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