Distinctive clarity can make your business stronger

We handle everything from strategy, to design, to delivery, for all sizes of screen and all forms of print.

Our Process

We apply our approach of simplifying well to everything we do, whether you’re looking to create a new brand, refresh an old one, or produce a tactical marketing piece.

Review

We begin by listening to your stakeholders and your audience. This gets us to the heart of your business challenge.

Define

We use our research to illuminate what makes your business distinctive. We clarify why your business exists, not just what you do.

Design

We design the visual elements that capture and express the essence of your brand.

Create

We deliver the whole suite of marketing materials. Your brand’s distinctive clarity can now drive growth.

The Team

Michael Gough

Michael Gough

Strategy Director

Michael’s background is in fine art. Before founding Sparks with Gary in 2003, he spent nine years working in the charity sector while continuing to develop his art.

Gary McIlwaine

Gary McIlwaine

Creative Director

Gary started out at a design studio in Belfast in the 1990s, after training as a graphic designer. He came to London to work for a new media company in 1999 and established Sparks as a professional design studio in 2003.

Louise Aherne

Louise Aherne

Client Services

Before joining Sparks as studio manager in 2017, Louise was at Just Eat. There, as global studio manager, she was part of the team that rolled out Just Eat’s global rebrand in 2016.

Mark Longworth

Mark Longworth

Designer

Mark holds a coveted D&AD (Design and Art Direction) award and a first class degree from Teesside University. He’s also had a career as a professional chef. Mark joined the team in early 2016.

Anouska Craig

Anouska Craig

Designer

Anouska is from York and graduated from Northumbria with a first class degree in Graphic Design. Before settling at Sparks in early 2017, she worked at a large advertising agency in Prague.

Lizzie Kevan

Lizzie Kevan

Designer

Lizzie studied illustration at Falmouth University where she achieved a first class degree. Before joining Sparks in 2014, she spent four years as a freelance graphic designer and illustrator.

Yi Chieh Sun

Yi Chieh Sun

Designer

Yi Chieh is from Taiwan, and graduated from HKU University of the Arts Utrecht with an MA in editorial design. Before joining the team in 2017, she worked as a visual designer in Taiwan and in the Netherlands.

Rachel Jones

Rachel Jones

Copywriter

Rachel trained as a journalist, writing for the Independent and Guardian. Her published books include a collection of start–up stories and a biography, Moore’s Law (2015). Rachel joined Sparks as an associate in 2016.

Jonny Barker

Jonny Barker

Developer

Jonny is a full–stack web developer with 18 years of experience. With a first–class MSc in computer engineering from Southampton, his interests extend from web and app development to embedded software and electronics. He also plays keyboard in the folk–rock collective Flight Brigade.

Andrew Crick

Andrew Crick

Digital Analyser

Andrew specialises in search engine optimisation (SEO). Since 2003, he’s worked with a wide range of clients, such as Kingsley Napley, to help them achieve top rankings on Google and other search engines. Andrew has a first–class MSc degree in theoretical physics from the University of Exeter.

In Print

Sticky Graphics

Glaser & Knight

26 Treasures

John Simmons

A Grassy Knoll

Icon Issue 053

Sight Specifics

Miser & Now Issue 10

Step on the Grass

Sublime Magazine Issue 4