Simplify well

We are strategic designers. Our approach to your brand is clear and methodical. From discovery to design to delivery, we put creativity in a framework.

It’s how we find the strongest expression of your rich history, and help you achieve more than you thought possible.

Our Process

We apply our approach of simplifying well to everything we do, whether you’re looking to create a new brand, refresh an old one, or produce a tactical marketing piece.


We begin by listening to your stakeholders and your audience. This gets us to the heart of your challenge.


We use our research to focus on what makes you distinctive and relevant. We clarify why you matter now, not just what you do.


We design all the elements that capture and express the essence of your brand.


We deliver the whole suite of marketing materials. Your brand’s newfound relevance can now drive growth.

The Team

Gary McIlwaine

Gary McIlwaine

Creative Director

Gary started out at a design studio in Belfast in the 1990s, after training as a graphic designer. He came to London to work for a new media company in 1999 and established Sparks as a professional design studio in 2003.

Tom Cross

Tom Cross

Senior Designer

Tom graduated from Falmouth University with first–class honours. Since he has worked with several design studios across the country, creating idea–driven and distinctive work for global leaders and local start–ups. He joined the Sparks team in November of 2020

Nichole Farrow

Nichole Farrow

Digital Project Manager

Nichole has 15 years experience in business transformation and digital strategy working with brands of all shapes and sizes from Metropolitan Police, Barclays Capital and HCA Healthcare to start ups.

Jonny Barker

Jonny Barker


Jonny is a full–stack web developer with 18 years of experience. With a first–class MSc in computer engineering from Southampton, his interests extend from web and app development to embedded software and electronics. He also plays keyboard in the folk–rock collective Flight Brigade.

Andrew Crick

Andrew Crick

Digital Analyser

Andrew specialises in search engine optimisation (SEO). Since 2003, he’s worked with a wide range of clients, such as Kingsley Napley, to help them achieve top rankings on Google and other search engines. Andrew has a first–class MSc degree in theoretical physics from the University of Exeter.

In Print

Sticky Graphics

Glaser & Knight

26 Treasures

John Simmons

A Grassy Knoll

Icon Issue 053

Sight Specifics

Miser & Now Issue 10

Step on the Grass

Sublime Magazine Issue 4