Sparks Studio

Express your relevance

Sparks is a brand and design agency that works best for ambitious organisations with rich histories and complexity.

We help them connect with a changing audience. To discover and express what matters now.

We believe in the value of a strong legacy. With distinctive clarity you can engage a noisy world.

Recent work

Ruffer LLP - Distinctive editorial design

Distinctive editorial design

Ruffer LLP

Design, Illustration, Print
Phoenix Asset Management - Deep research. Confident design
-
-
-
-

Deep research. Confident design

Phoenix Asset Management

Brand, design, web and print
Binom - Intelligence made visible
-
-
-
-

Intelligence made visible

Binom

Brand, design, web and print
Lifewords - Creating new ways in
-
-
-
-

Creating new ways in

Lifewords

Brand, design, web and print
Theos - Bringing an enriching voice to life
-

Bringing an enriching voice to life

Theos

Brand, design, web and print

What they say

  • We wanted a brand that was credible, and that conveyed a sense of rigour; also a sense of elegance and an indication of sensible –mindedness, which Sparks has wonderfully delivered.

    Theos
    See more

  • There are a lot of people out there doing the same thing, but Sparks’ designs feel new and fresh.

    Binom Architects
    See more

  • Sparks’ rigorous process helped lay the groundwork for our new direction, proving that they’re capable of doing great work for growing businesses.

    Octopus Ventures
    See more

  • It was a huge project and you took it on with grace, patience and ambition! We are SO pleased with the final result, it’s everything we could have hoped for and more!

    The Wedding Present Co.
    See more

From the blog

Interview – Aberkyn

Interview – Aberkyn

Aberkyn began in 2012 as a joint venture with the management consultancy McKinsey & Company. Its 100 facilitators work globally to help organisations accelerate transformation, using leadership and team development, change management and wilderness trails. Mike Carson, an Aberkyn founder, met us to talk about growing a new organisation out of one with a rich history.

The nemesis of rebrands: Fear of change

The nemesis of rebrands: Fear of change

Fear of change is understandable for various reasons. But it has to be overcome for your brand to stay relevant. Especially in organisations that have been around for a while.
Why internal branding matters

Why internal branding matters

Thinking about how well a brand appeals to employees is just as important as how it appeals to clients. Why? Because employees are one of the most powerful brand assets a company has.
Simplicity that strengthens

Simplicity that strengthens

You want to influence a customer to buy, a colleague to act, or a supporter to donate. And so, it seems, does the rest of the world.

Interview – Brothers We Stand

Interview – Brothers We Stand

We talked to Jonathan about why his ethical menswear brand is different, how he’s winning followers, and the importance of telling stories to stay relevant in a fast–changing market.
Two years and counting

Two years and counting

What I’m learning about branding.