Sparks Studio

Express your relevance

Sparks is a brand and design agency that works best for ambitious organisations with rich histories and complexity.

We help them connect with a changing audience. To discover and express what matters now.

We believe in the value of a strong legacy. With distinctive clarity you can engage a noisy world.

Recent work

Ruffer LLP - Distinctive editorial design

Distinctive editorial design

Ruffer LLP

Design, Illustration, Print
System Crew - Complexity without complication
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Complexity without complication

System Crew

Brand, design and web
Sequent - Prepared for change
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Prepared for change

Sequent

Brand, design and web
Iress - Making every day better
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Making every day better

Iress

Brand, design, copywriting and web
Theos - Bringing an enriching voice to life
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Bringing an enriching voice to life

Theos

Brand, design, web and print

What they say

  • We wanted a brand that was credible, and that conveyed a sense of rigour; also a sense of elegance and an indication of sensible –mindedness, which Sparks has wonderfully delivered.

    Theos
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  • There are a lot of people out there doing the same thing, but Sparks’ designs feel new and fresh.

    Binom Architects
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  • Sparks’ rigorous process helped lay the groundwork for our new direction, proving that they’re capable of doing great work for growing businesses.

    Octopus Ventures
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  • It was a huge project and you took it on with grace, patience and ambition! We are SO pleased with the final result, it’s everything we could have hoped for and more!

    The Wedding Present Co.
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  • It's been a really enjoyable process - collaborative, open and challenging at the right moments. The Sparks team pushed us onwards and I love the result. They should be really proud of their work and the impact it's having on our people and the market.

    Iress
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From the blog

The Myth of Certainty

The Myth of Certainty

As we edge towards a year since our first UK lockdown, the pandemic continues to tear up some of our best laid plans, many are searching for clarity about the future.

Interview – Lesley Everett

Interview – Lesley Everett

Lesley Everett is a globally recognised personal brand leader and CEO of Walking TALL consulting. In this interview with Sparks, she shares her perspective on what makes a credible and compelling internal brand, and how culture is embedded and worked out through individuals.
Branding for family business

Branding for family business

Some companies use their status as a family business as part of their brand, while others choose not to. What are the advantages of a family business brand? And is it something you should consider given the events of 2020?
Interview – Mark Rockliffe

Interview – Mark Rockliffe

At times of crisis, many firms double–down on sales and conversions, and branding slips off the agenda. With a distinguished career in distribution, Mark Rockliffe shares his understanding of how brand supports sales and the importance of balancing the short and long term needs of the business.
Pause then swing

Pause then swing

Tactical brand assets – like a new website or marketing campaign – might feel like your most pressing demand. But it pays to get your brand right before you start.

Interview – Countrywide

Interview – Countrywide

When Octopus Investments took a stake in Countrywide Healthcare, the new investors brought Sparks in to rebrand the company. We talked to Alastair Kitching from Countrywide and Edward Keelan from Octopus Investments about what the rebrand did for the firm and the value of their investment.