Sparks Studio

Express your relevance

Sparks is a brand and design agency that works best for ambitious organisations with rich histories and complexity.

We help them connect with a changing audience. To discover and express what matters now.

We believe in the value of a strong legacy. With distinctive clarity you can engage a noisy world.

Recent work

Sequent - Prepared for change

Prepared for change

Sequent

Brand, design and web
Iress - Making every day better
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Making every day better

Iress

Brand, design, copywriting and web
Binom - Intelligence made visible
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Intelligence made visible

Binom

Brand, design, web and print
Theos - Bringing an enriching voice to life
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Bringing an enriching voice to life

Theos

Brand, design, web and print
The Wedding Present Co. - The start of something new
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The start of something new

The Wedding Present Co.

Brand, design, web, print

What they say

  • We wanted a brand that was credible, and that conveyed a sense of rigour; also a sense of elegance and an indication of sensible –mindedness, which Sparks has wonderfully delivered.

    Theos
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  • There are a lot of people out there doing the same thing, but Sparks’ designs feel new and fresh.

    Binom Architects
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  • Sparks’ rigorous process helped lay the groundwork for our new direction, proving that they’re capable of doing great work for growing businesses.

    Octopus Ventures
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  • It was a huge project and you took it on with grace, patience and ambition! We are SO pleased with the final result, it’s everything we could have hoped for and more!

    The Wedding Present Co.
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  • It's been a really enjoyable process - collaborative, open and challenging at the right moments. The Sparks team pushed us onwards and I love the result. They should be really proud of their work and the impact it's having on our people and the market.

    Iress
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From the blog

A time to refocus?

A time to refocus?

This pandemic is a tough time for almost everyone. But the lockdown also creates space for some businesses to review and refocus their brands.
Interview – Co:Cubed

Interview – Co:Cubed

With experience at Unilever and with several of the FTSE 100, Jeremy Bassett is a globally recognised expert in business innovation. We sat down to learn from his perspective and swap notes on innovation, branding and staying relevant in a changing market.
The Arts and Craft Movement

The Arts and Craft Movement

The past is not dead – how history can inspire your brand
Name it, nail it

Name it, nail it

Today, we’re used to seeing unusual brand names. Google, Velcro and Xerox have become part of our vernacular. So if you’re choosing a name for your brand or business, does this mean anything goes? How will you know you’re making the right choice?
Interview – Iress

Interview – Iress

Iress is an Australian technology company that supplies software to the financial services industry in the UK, APAC, North America and South Africa. It has 1,950 staff, and works with 9000 businesses and 500,000 users. As a software provider it is by nature in the background, and after nearly three decades in business it could easily be taken for granted. We spoke to Matthew Holland, head of corporate marketing, about why they refreshed and refocused their brand.
Assumption: the fast track to irrelevance

Assumption: the fast track to irrelevance

Are you assuming too much about what your clients value about you?