Many companies are holding fire on their brand strategies and chasing quick sales this year. But are they risking their long–term growth prospects by taking their eye off the brand?
Celebrate your rich heritage to restore relevance and strengthen your future.
As we edge towards a year since our first UK lockdown, the pandemic continues to tear up some of our best laid plans, many are searching for clarity about the future.
Tactical brand assets – like a new website or marketing campaign – might feel like your most pressing demand. But it pays to get your brand right before you start.
This pandemic is a tough time for almost everyone. But the lockdown also creates space for some businesses to review and refocus their brands.
You want to influence a customer to buy, a colleague to act, or a supporter to donate. And so, it seems, does the rest of the world.
At Sparks, we’ve developed a workshop to help people write well at work. Here’s why – perceptions, impact, and productivity.
Improving your website’s search engine rankings can feel like an impossible maths problem. But what if it was more like choosing a birthday present for a friend? A challenge, but also fun.
Distilling complex information down into a manageable, understandable format isn’t easy.
Imagine your brand was hit by a sudden PR crisis, something that could derail the whole business. How would you respond? Would you risk it all on a rebrand?
