Beyond the Grounds is an independent café and meeting place, on the High Street in Tonbridge, Kent.
Sparks’ role included brand naming and positioning and creating the café’s visual identity. We also established brand guidelines that work across a wide range of merchandise and signage.
The visual identity is warm and welcoming and, on a crowded High Street, clearly signals Beyond the Grounds is a café. The logo also plays on the café’s location, in the shadows of Tonbridge Castle.