Who made your shirt?

Standing up for the people who make our menswear.

Brothers We Stand - Who made your shirt?
Brothers We Stand - Who made your shirt?


Since 2013 Brothers We Stand has aimed to change the fashion industry. Everything sold on their online store has a robust ethical and environmental policy.

The internet retailer wants to help men understand the impact the manufacture of their clothing has on people and the planet. 

Brothers We Stand founder Jonathan Mitchell started the company after discovering a small group of fashion designers who shared a similar ethical and sustainable vision for menswear. He decided to bring them together to promote and sell their clothing online.

Brothers carry out rigorous research. Every product in their collection meets three standards that are core to the brand’s positioning.

Ethical production – the manufacture of the products respects both people and the planet.
Designed to please – products look good and perform well.
Created to last – the clothing could be enjoyed for years. 


Initial work

Our working relationship has grown since the company started trading. The first project was to develop a logo for the launch of the business. The word mark combines the letter T in brothers and A in stand to create a simple monogram of a figure. The symbol represents the target market and also hints at a clothes rack.



We worked closely with BWS to redesign their website. 

The ubiquity of online shopping has created a common user experience across most e–commerce sites. This approach in digital design helps make buying easier. But the uniformity leaves little room for a company brand to make an impression on the customer. So a balance needs to be struck between designing an excellent online experience whilst allowing the brand to be recognised.


Our website design helped lift the site from a generic shopping experience to one more clearly associated with Brothers. 

We added a secondary typeface for headlines, introduced a graphic hanging rail and a distinguishing illustration style. 

These simple extensions to the visual brand make the site more distinct without compromising the buying experience.

See the new site.



An easy way to test how well a website reflects its brand is to remove the logo and see if users can still identify the company.


We designed a thought-provoking pop-up to coincide with the #imadeyourclothes campaign organised by the activist group Fashion Revolution. The stand design painted a fashion factory worker in Bangladesh across a series of BWS T-Shirts that hung on a rail.


“It was a pleasure working with Sparks. Always responsive and up for explaining their insights. I was delighted with the creative solution offered, and it’s helped communicate that we are a design-led company with a social vision. I like our new website. It feels fresh and distinctive compared to other Shopify stores.”

Jonathan Mitchell, Founder

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