Sparks Studio

A new name in energy.


The founding partners of Energex, former senior executives of Morgan Stanley’s commodities business, have spent decades at the forefront of the energy trading industry. 

We supported them as they embarked on building a new company – a consultancy offering an authoritative perspective on the energy industry.

Sparks was involved from an early stage to help with positioning and branding for the new venture.

The Energex service offer and business model are complex. Our challenge was to make it easy to understand, avoiding jargon and insider language.

We wrote a distinctive brand foundation and came up with bold headlines and supporting copy for the website.

The Energex business leaders have gained influence and built strong reputations throughout their careers. The visual brand needed to reflect that: professional, established, with gravitas.

We used a traditional typeface and a classic black and white colour palette to suit the sophisticated and serious nature of the business. The patterns used across the website, stationery and presentations are based on molecular structure. The connecting dots represent the gaps in expertise filled by the Energex team.






“As a startup, we weren’t sure whether it would be worthwhile investing in help from a specialist agency to create our brand. 

After meeting with Sparks it became clear that it would be foolish to compromise on this process, considering we needed to portray absolute professionalism to our client base of large international companies and financial institutions.

The Sparks team were thorough, ensuring they fully understood our business and differentiating proposition. They came up with a varied range of creative ideas and were accommodating of our desires.

We are absolutely delighted with the final product and our clients have been very impressed with our website. The whole process was made easy by the Sparks team who were a real pleasure to deal with.”

Steve Jones
Founding Partner 

Get in touch

Call us on 0207 033 3538 or email