Jeremy and Esther Higham are seasoned documentary and promotional filmmakers. Having evolved from husband and wife team to a full studio, they needed to update their brand to match their growing business.
Helping clients be understood is at the heart of the Higham & Company brand.
Our opportunity was to help them express their proposition consistently.Our brief was to create a new brand identity with a physical feel. Exploring themes of family legacy, connections and film, we created a new brand system, including written brand positioning, visual identity and website.
The logotype is inspired by shop fronts of Victorian family businesses. The letters J and E are hidden in the H of the logo mark – a subtle nod to the company’s past.
After putting in place a robust SEO strategy, we built a user friendly website to guide people around Higham and Company’s rich video content.