Set up in Australia in 1993, Iress could be called one of the founding fathers of financial technology. The company started life helping stockbrokers trade more efficiently. It’s now expanded to the point that today, if you trade shares or have looked for life insurance online, have a pension fund or a mortgage, chances are you or the people who manage your money have used Iress software.
Not many technology companies were doing what Iress does back in 1993. But financial technology is now a fiercely competitive industry. Iress thrived for two reasons. Acquiring companies (19 in total) and delivering for clients.
Iress has grown to 1950+ people and expanded into the UK, South Africa, Canada, France and the United States. It supports every segment of the financial services industry and generates revenues of over £250m. Over 25 years in business, there wasn’t much time to stop and think about their identity, purpose or the brand they were building.
Iress was an established company with a long legacy that needed to refocus. At Sparks, this is exactly the kind of brand challenge we excel in.