Looking forward, since 1888.
Established in 1888, they have a rich heritage and solid supporter base, but they were too easily regarded as old–fashioned, appealing mostly to an ageing audience – like many charities. In order to secure the future of the charity, they needed to re–establish their relevance with a younger audience, without alienating their current support in the process.
They had undergone several piecemeal attempts to update their visual brand which had led to a confused and under confident brand. They needed a fresh start and approached us to help them build on their rich history but convey their contemporary relevance.
Why did they choose Sparks for the project? Because we are ‘more than just execution. Your key strengths lie in conceptual work and branding as opposed to straight up design, which is what we need’.