Looking forward, since 1888.
Established in 1888, they have a strong legacy and solid supporter base, but they were too easily regarded as old fashioned and appealed mostly to an older audience. In order to secure the future of the charity they needed to engage with a younger audience, without alienating their current support in the process.
This is the challenge that SGM Lifewords brought to Sparks in 2016. Move them out of the traditional and into the contemporary. Create a brand with both edge and an inviting side, forming new ways in and inviting exploration.
Why did they choose Sparks for the project? Because we are ‘more than just execution. Your key strengths lie in conceptual work and branding as opposed to straight up design, which is what we need’.