Lips to cry for

Retro, over–the–top and classy – meet a unique publicist and her visual identity.

Liz Rosenberg - Lips to cry for
Liz Rosenberg - Lips to cry for

Opportunity

When Liz Rosenberg started her own firm, she needed a brand identity that reflected her unique personality.

In our collaboration with her, we used the words Retro, Over–The–Top and Classy as starting points. Liz then gave us one clear instruction: the identity had to be built around an image of a pair of luscious red lips.

We developed a range of visual treatments to capture the lips and brought these together with type treatments for the company name.

Impact

“This is so beautiful … I am weeping over it … love how lifelike the lips are … I think it’s magnificent.”

Liz Rosenberg