Ruffer is an investment management partnership, founded in 1994. It has always taken pride in its good stewardship, a careful approach that sometimes seemed out of step with the wider industry – but then proved its worth when Ruffer emerged ahead of the market after the 2007–08 financial crisis. We started working with them in 2009, building their first website. They now manage over £20 billion in assets for clients around the world.
The firm operates with a distinctive guiding philosophy, consistent and reliable and quietly innovative behind the scenes. They needed a brand that would express who they were, and that would stand out in an industry where many firms look very similar.