We’ve worked with the investment company Ruffer LLP for over ten years.
They aim to deliver positive returns regardless of how the financial markets perform. They take a slow–cooking investment approach. Which means they’ve experienced some strong years when many others didn’t. Alongside other years when the performance seemed weak by comparison.
Their Communications Director wanted to reflect the quality of Ruffer’s people to its clients. He sought a distinct report that would showcase the depth of thinking in the investment team. That ambition led to the Ruffer Review.
The brief set out several goals. The Review should entertain and inform. Its tone more dinner party than party manifesto – an offset to their chairman’s quarterly reports. Its undercurrent message should show that Ruffer is a team of thinkers and dispel the idea that Ruffer is one person’s approach to investing.
During that time the performance of their funds has contrasted with that of their competitors’. But this has rarely been a concern for the 25 year–old firm.