System Crew is a German IT firm that designs, builds and runs core tech. It’s an outsource partner that handles advanced IT systems for business clients, often in niche industries or with global reach.
That’s a busy market that tends to be divided between the multinational giants at one end of the spectrum, and smaller local firms at the other. The big companies can feel impersonal and distant, while the local ones can be too small to handle really complex jobs or offer 24 hour support. System Crew deliberately locates itself in the middle, as a firm with unrivalled scope and expertise that is still approachable and direct.
After a period of change and restructuring, System Crew had a pretty good idea of who they were. Now they needed to relaunch with a visual identity that could express their strengths with clarity and focus.