Theos, the influential think tank widely recognised for its balanced approach to faith in modern life, came to Sparks in 2016 with a weighty challenge. The organisation had built a strong reputation as approachable, rigorous and insightful, but their visual identity and online experience hadn’t kept pace.
Discussing faith and its impact on society can be a tricky subject. We have previously worked with Christian Aid and the Bible Society and had some idea of the challenges faced by religious organisations trying to engage a contemporary audience. A 2015 NatCen survey* into British social attitudes showed that almost 50% of Britons claimed no religious status.
A strong heritage, an authentic desire to stay relevant and ambition to reach beyond their existing audience? That’s exactly the kind of challenge we like at Sparks.