The new name in beauty

Brand creation. Turning heads, on one of Zurich’s busiest streets.

Élu Cosmetics - The new name in beauty
Élu Cosmetics - The new name in beauty


Élu is a new cosmetics studio, offering a beauty service of distinction.

In a fragmented sector, the founder of Élu needed a name and brand identity that supported her desire to build a business serving busy, sophisticated women.

Sparks led the brand strategy, developing ideas around the theme of elegance.

Our work included naming, logo design and copywriting, and we created a wide range of brand assets, for everything from uniforms to business cards, websites to signage.



“Sparks demonstrated that design is more than just a nice logo and pretty pictures; it is about creating a consistent identity.

From the first day I felt my project was in safe hands and taken very seriously. The close interaction between Sparks and myself as well as the regular meetings and emails exchanging ideas made me feel part of the entire process.

The outcome is just amazing and looking at the result of Sparks’ hard work makes me happy and proud at the same time.”

Claudia Bohnenberger, Founder of Élu Cosmetics

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