Change from the inside out

Shaping the future of investing starts with your own people.

Octopus Investments - Change from the inside out
Octopus Investments - Change from the inside out

Opportunity

Embedding a company culture can be tricky. Sparks helped Octopus, a fast–growing UK fund management company, introduce their new brand vision to staff.

Octopus are a disruptive firm trying to redefine the financial system as a force for good. After a rigorous process to identify and simplify what’s at the heart of the business, we created a distinctive staff handbook setting out the new internal brand expression, using illustration, photography and data visualisations.

For the launch event, we created screen content, including video and animation. As part of these animations, we used recordings of Octopus customer testimonials, to showcase the company’s success in a real and believable way.

Our work to unite Octopus under a single, human brand has helped the business celebrate their staff, their progress so far, and lay foundations for the future.

 

Our work to unite Octopus under a single, human brand has helped the business celebrate their staff, their progress so far, and lay foundations for the future.

Impact

“It was no small ask of Sparks to help ensure Octopus’ 400+ staff were on board with our ambitious new vision for the future.

But the team met the challenge well. The brand book Sparks designed and helped to write is a fantastic celebration of Octopus’ achievements, reinforcing our personality and purpose. The launch event they helped us to create was a huge success.

Sparks’ rigorous process helped lay the groundwork for our new direction, proving that they’re capable of doing great work for growing businesses.”

Simon Rogerson, CEO