Navigating financial services

Branding that expresses clarity and confidence.

Salisbury House Wealth - Navigating financial services
Salisbury House Wealth - Navigating financial services


Salisbury House Wealth wanted to update their brand to reflect the quality of the financial advice they offer their clients.

We began by identifying their target audiences and collecting feedback from their existing customers with a stakeholder survey.

Based on the findings, we created a written brand foundation emphasising their role as a trusted guide.

Salisbury House Wealth help their clients navigate the complex world of financial planning. We expressed this with a logo based on a sextant, a tool traditionally used in celestial navigation, and a pattern of stars plotted across the night sky, inspired by an ancient shipping map.

The rollout included designing and building a simple, user–friendly website, a full suite of stationery and two brochures, maintaining high production values throughout.

The new brand has helped Salisbury House Wealth’s team express their offer with confidence. It brings distinctive character in an industry of similar looking organisations.

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“Working with Sparks has been an extremely positive process. We learned so much more about our company than we thought we would.

Our goal was to attract the right types of clients, and we’ve definitely got a better chance at success now.

I wouldn’t hesitate to recommend Sparks.”

Dean Richardson, Partner

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