Salisbury House Wealth wanted to update their brand to reflect the quality of the financial advice they offer their clients.
We began by identifying their target audiences and collecting feedback from their existing customers with a stakeholder survey.
Based on the findings, we created a written brand foundation emphasising their role as a trusted guide.
Salisbury House Wealth help their clients navigate the complex world of financial planning. We expressed this with a logo based on a sextant, a tool traditionally used in celestial navigation, and a pattern of stars plotted across the night sky, inspired by an ancient shipping map.
The rollout included designing and building a simple, user–friendly website, a full suite of stationery and two brochures, maintaining high production values throughout.
The new brand has helped Salisbury House Wealth’s team express their offer with confidence. It brings distinctive character in an industry of similar looking organisations.