A refreshed focus
The Wedding Present Co. has been a mainstay of the gift registry market since 1994. Often thought of as the wedding world’s “best kept secret”, those in the know consider it the only option for a first–rate gift list experience.
We began working with the brand in 2017, when it was known as Wedding Presents Direct. Armed with a new name and a new visual and verbal identity, and The Wedding Present Co. went from strength to strength.
When its parent company acquired another wedding list service – bringing the total in the portfolio to three – The Wedding Present Co. team saw an opportunity to develop the brand.
The challenge? To distinguish it from its sister companies, and focus on a specific slice of the market – an affluent audience looking for a luxury service.